"Parents located in North London wants to find an remarkable and qualified educator to support their most junior child on his early path to growing into an English gentleman."
Upon seeing this listing, you might naturally skip the term "initial stages" as simple a turn of phrase.
But, it could be the most significant part of this unique job advert, as it seeks to recruit a mentor for a one-year-old.
Hundreds of responses have now been submitted since the unnamed family advertised their call for the highly paid tutor, who needs to be "someone very special".
During the past few weeks, the advert has gained interest across the media, with numerous questioning why?
Forward-Thinking Method
The CEO, chief executive of Tutors International, which is supporting the family in their quest, explained that in spite of initial scepticism, he found the concept "forward-looking", and "innovative".
When he met the family, he mentioned they understood the atypical nature of their requirement, and how early in age their son is.
But, they stated that they "didn't want to wait any longer" to engage a tutor, as they had waited until their firstborn was five, and by that stage "cultural conditioning had by then set in".
But what does the family indicate by "cultural bias"?
It's "comprehensive", he answered. "How you eat, the manner you speak".
He explained the firstborn had adopted "extremely delicate, non-verbal cues" from the family, and had taken on their cultural habits. The family informed him they wished to avoid this pattern to happen again with their younger child.
The plan: To bring in a UK tutor, who should speak with Received Pronunciation, to shape the baby from the very start.
Osmotic Learning
"A great deal of the development at the outset here is kind of acquired indirectly," explained Adam.
It's through this natural absorption that the family are expecting the child will adopt the British traits they want to cultivate.
He said the tutor must be someone who studied at "the appropriate educational institutions – the same kinds of schools as the family aspire to send their son to".
"The educator just has to be the right kind of person, they'll be doing things they aren't even aware they're doing, simply by nature," he commented.
Expense Not a Factor
The family informed Adam the chosen tutor should ideally also have knowledge of or interest in equestrian activities, skiing, the arts and instrumental training so as to influence the child in a broad spectrum of hobbies.
Additionally though, he explained the family desired the tutor to enrol the child on a range of classes so the child would be "horseback riding and starting an musical instrument by the time they are approximately three years old".
In the family's minds, helping their son develop into a "British gentleman" will result in success and open doors.
"Taking into account the rights and wrongs of that, because it's definitely a class statement," he notes.
However, despite all this tutelage in "English culture", would the child absorb what is termed cultural influence from the international family he is raised by anyway?
"Yes", replied Adam. "The parents realize this might not succeed, but they've merely embraced the view of, 'why not attempt it and we should start as soon as we can', because the expense of it is irrelevant," he explained.
Impractical
A number of in the tutoring industry who have similar reservations.
Another CEO, chief executive of Blue Education, who provides private tutors, stated that "the process of embracing two identities, or in fact, becoming oneself, is something that must be experienced personally, not designed."
He wrote that he had relocated from China to the UK at the age of 7 years old, and had been raised understanding and living both cultures. He continued to be educated at the University of Cambridge.
"The notion that a single person can act as a embodiment of English culture, a person who can possibly transfer the qualities of a UK sophisticate to a 12-month-old child, strikes me as naive and impractical," he stated.
"Based on my background, employing a quintessentially UK tutor from infancy will will not necessarily achieve the result they want.
"I never had such a tutor, and nevertheless I have been privileged enough to enjoy numerous of the experiences they desire for their son."
He added: "The reality is, cultural identity should not be imposed from the outside; it must be embraced, and it must originate internally."
Buying Britishness
Certainly, Britishness is something the CEO hopes can be taught – and marketed.
"I think the reality that the international society views us in this respect is something that we should be cherishing|valuing|appreciating
